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The transaction is a “step-change” for its Consumer Brands business in China, says Henkel CEO Carsten Knobel.
February 1, 2024
By: Lianna Albrizio
Associate Editor
Henkel has signed an agreement to acquire the Vidal Sassoon brand and the related hair care business in Greater China from Procter & Gamble. The addition of this brand complements the local portfolio of Henkel Consumer Brands in China by covering a white spot in the premium retail segment, officials said. The Vidal Sassoon portfolio focuses on the hair care segment with shampoos and conditioners, but also offers products around styling and treatments. The business holds...
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